The corporate campaign for Kim Eng Securities was brought outdoors through the use of a dressed up bus shelter along Orchard Road.
Timed in conjunction with the arrival of the delegates from the World Bank and International Monetary Fund conferences, the entire roof of the bus shelter was adorned with mahjong tiles, with the ‘luck’ character revealed prominently, reinforcing Kim Eng's position as the channel by which to profit from investments in Asia's markets.
Timed in conjunction with the arrival of the delegates from the World Bank and International Monetary Fund conferences, the entire roof of the bus shelter was adorned with mahjong tiles, with the ‘luck’ character revealed prominently, reinforcing Kim Eng's position as the channel by which to profit from investments in Asia's markets.