Symantec's range of computer and data protection tools are known for their effectiveness and reliability. So what better way to highlight their trustworthiness than to show a sleeping security guard who can afford to catch forty winks, thanks to the superior vigilance of Norton's range of software solutions.

To bring the campaign to life, talents dressed as a security guards were hired to literally sleep on the job at various malls. The idea also gave birth to an online contest in which site visitors have to identify the mall where the security guard is sleeping in.